Does Google Like Your Company?
An Introduction to Search Engine Optimization in 2014 Why you should care Like it or not, Google is an 800lb gorilla holding the keys to the entrance gate to your website. Over half of all web traffic comes from natural searches. Ranking for the words people use to search for your company's products and services is extremely important. When you rank high in the search results, your site gets more people…
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Effective Halloween-Themed Social Media Campaigns
Get inspired by these effective social media campaigns for Halloween!" Halloween is not far off, and there are many marketers searching for ways to promote their brand for this particular holiday. While any holiday gives a marketer a great opportunity to use promotions on social media to boost their results, Halloween is special in that it appeals to a much wider base than religious or culture-specific…
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Social Media Marketing Cheatsheet
James Shaw, Creative Director/Partner My Father-in-law (age 68) asks me (age 37) about MyFace, and Lin-kin-din every once in a while. After all, his business (a Kelowna garden centre) is extremely active on social media networks. He may get the name of Facebook mixed up with MySpace, but the man knows his own business - he could identify 100's of plants and flowers blindfolded. Maybe I should start…
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Is Your Business Calling on Moms in Your Social Media Strategy?
Moms--they nag us, they hug us, and they bug us. They also shop and use social media. At Twin Creek Media in Kelowna, we can help you use social media tools to build your brand and tap into the most powerful consumer in Canada: moms. New research conducted by Mom Central Consulting finds Canadian mothers spend a lot of time online. It's where they keep up with friends and family, but it's also their…
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George Clooney Hates Facebook
by James Shaw, Creative Director George Clooney EOnline.com, Sept. 13, 2009 "I'd rather have a rectal examination on live TV by a fellow with cold hands than have a Facebook page." Having just read a book (Robopocalypse) about computers and machines ganging up on humanity and wreaking havoc, I have to say I can relate to the growing chasm between technology lovers and technology haters. I'm not sure…
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